TALK ABOUT YOUR BRAND
The journey of the Krutyakov brand is a tale of passion, creativity, and entrepreneurial spirit. It all started in 2012, when Igor and Varvara, a visionary couple bound by love and a shared dream, embarked on an ambitious venture to carve out their own niche in the fashion industry. With a keen eye for style and a penchant for high-quality apparel, they were driven by an unwavering dedication to their craft.
Despite the modest beginnings, their zeal and innate talent were the true capital that fueled their aspirations. Starting from a small atelier, they created their first capsule clothing for women and men, which immediately caught the attention of buyers.Â
The collection was an instant success, resonating with young, energetic, and discerning people. Krutyakov’s designs stood out in a crowded marketplace, offering originality, comfort, and affordability without compromising on quality. The brand became synonymous with individuality, as each piece was a canvas for self-expression, adorned with vibrant colors, innovative shapes, and a variety of materials and intricate details.
Now, Krutyakov stands as a beacon of inspiration, embodying the values of creativity, freedom, and joy. It's more than just a brand; it's a celebration of life's beauty and the fun that comes with it. Each garment is a testament to the love and passion that Ihor and Varvara poured into their dream.